Communicators and Strategists


I have been fortunate to meet some successful entrepreneurs, and I would like to share an observation. Successful entrepreneurs belong to two different groups. The communicators and the Strategists.

When you meet communicators, you are in awe. Think Jeff Bezos. Their success makes sense to you. They can articulate very well how it came about, and you buy it. When a communicator presents, interacts, speaks, their strategy is clear and communicating their strategy is part of their strategy. Communicators need to rally others to succeed, they need the participation and enthusiasm of partners and consumers and they know how to get it. Communicators are great presenters, great sales people.

But when you meet a strategist you usually have the opposite reaction. You listen to them and wonder how could they be so successful.

Now the strategists did not become successful selling themselves or building alliances, nor convincing others to buy their products, they made it by making one good decision after another. They don’t make sales calls, they hire others to do that. They basically just think hard. And that process, the introspection, the deep analysis, is impossible to see in another person. The instinct to choose the right members of their team, to go to the core of complex situations, to have a powerful vision of their product, to anticipate competitors’ moves, that is a process that is clear to them but opaque to the world. Think Mark Zuckerberg. Highly intelligent, amazing analysts and builders, but… poor communicators.

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